PATA technology platform as competitive edge

PATA (“Performance And Turnover Analysis”) is a proprietary, data-driven analytics system that provides x+bricks with sophisticated, valuable insights into tenants and locations to identify value creation potential for both already owned as well as potential new properties.

Based on x+bricks own and third-party real estate as well as macro-economic data, PATA identifies untapped values for properties. With the insights gained through PATA, x+bricks can make portfolio decisions based on profound data from acquisitions to asset management.

PATA calculates a so-called gravitation model, which takes the following factors into account:

Distance between store and consumer

Population data and purchasing power

Store attractiveness

Market competition in catchment

Based on that data, PATA estimates an assigned probabilistic purchasing power for the store based on the Huff model. The model is a widely used tool for predicting the probabilities of consumers visiting a site, as a function of the distance of the site, its genuine attractiveness, and the relative attractiveness of alternatives. Based on the data points available to x+bricks, very precise predictions can be made about the overall attractiveness of a store location.

PATA supports the decision making at x+bricks at various points:

PATA enables the x+bricks team to identify sustainable locations in the close competitive environment and thus actively supports the acquisition process.

PATA gives x+bricks a unique edge in lease negotiations by transparently presenting revenue potential for the tenant at the site level.

PATA provides visualizations and dashboards for the management of x+bricks to gather important information for KPI reporting and data management.

Download / Show PATA Visualization